Best Practices

Best Practices

Another in an on-going series of social business insights. Having worked in social business for quite some time now, I’ve made my fair share of mistakes, missteps, and outright fails. Luckily for you, that also means I’ve learned a few things along the way as well. As it stands, I typically figure if I’ve learned…

Automating cross-channel posting of social content…

Automating cross-channel posting of social content…

… have a look up my sleeves into some of my “secrets” to managing social channels: The general consensus in the social business world is that heavy automation is a bad thing, that all channels should have their own content tailored to that audience. While that is excellent advice (which I’ve recommended time and time…