Two tenets for a successful social business program Ownership, and focus of vision. Those are the two recurring themes I’ve seen these past few years which are necessary to run a successful social business program; both of these will be your guiding light moving forward with any social business strategies or activities. First up is…
I was going to post this week about how Dewar’s completely screwed up their latest ad with some appalling sexism. But it seems the larger whiskies community really beat me to the punch, and with far more effect! So, instead, I’ll just touch on the problem and highlight some of the better blog articles posted…
My top performing posts in 2013 Coming up on the end of the year I’ve started reviewing my business results and impact to submit for my day job. Since so much of my work overlaps with my blog posts and activities in the social spaces I figured I could look into the results I’ve seen…
Be a successful social business by being social internally too Whenever people talk about social business, almost everyone immediately thinks of company presences on Twitter or Facebook, profiles on LinkedIn, corporate blogging, and/or engaged in conversation in forums. What we all tend to forget (yes, that includes me as well), is that being a social…
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