Another in my sporadic series of looking behind the social business curtain. This time I discuss value of time-shifting your tweets for a global audience, and the steps to help you automate such a concept. First off, let me be clear: this post is about content promotion and amplification through social channels; it is NOT…
Practical steps for getting started in Social Business One of the biggest pain points I hear when talking about social business is that there’s no clear steps for getting started. People aren’t sure of that first step to take to get them on the right path, and that’s understandable: people want to do the right…
We’ve all seen it: the Facebook post purporting that onions cure every illness, or that asking your friends to make changes on the network will keep your posts private and invisible to all the “baddies” out there. By this point I’m sure we know that’s all hogwash, but every day there are more and more…
Hashtagging is a great tool for connecting otherwise unconnected conversations. Use of hashtags helped grow support for revolutions and funding for planned parenthood. But not all uses of hashtags are so lofty in their intent; some are simply used for amusement (#ISeeWhatYouDidThere), and others to sell products in obvious advertising campaigns (#ad). Simply said, hashtags…
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