Two tenets for a successful social business program

Two tenets for a successful social business program

Two tenets for a successful social business program Ownership, and focus of vision. Those are the two recurring themes I’ve seen these past few years which are necessary to run a successful social business program; both of these will be your guiding light moving forward with any social business strategies or activities. First up is…

Gamification is great, until it destroys us
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Gamification is great, until it destroys us

Gamification is great, until it destroys us Or:  “On the ethical use of gamification.” Gamification is the use of game theory in practical application to drive real world activities and behaviours. One of the most simple examples of this is the rewarding of badges on websites where users are encouraged to participate. This may be…