I’ve written on this topic before and in multiple spaces. I first touched on the idea back in January 2011 with this post over on the Notes from Rational Support blog: On Personal Digital Eminence. In that post I set for a simple call to action for “both IBMers and the public alike: Get out there and distinguish yourself in your space”. Many of you heeded that call, saw the value, and have begun sharing more in the social spaces and really building your own eminence, even taking the more specific actions of claiming your own name space to improve your digital eminence!
Today, rather than selling you on the value of creating your online eminence and thought leadership, I want to talk to you about a single small refinement that has the largest impact when sharing online.
One of the key items in the IBM Social Computing Guidelines is the idea of “adding value”. This means asking yourself before posting if this is going to add any value to the conversation, or if it will add value by creating a conversation worth having. Now, I think most of us can rationalize some sort of value into nearly everything we post today, so I’d like to touch on how to improve this notion of “value add”.
The single most effective and easiest way to add value is to provide some sort of context or commentary when sharing any link. Have you see people share only a link with no other text around it? How often have you clicked on those links? I’m willing to say rarely to never. You may also be thinking that most of what you reshare from others is self-explanatory; and in many cases it quite well could be. But, unless it is an eCard meme, I’m guessing there’s value you can add to anything you share or reshare… especially if you are sharing in a more professional context. Let’s take the following example which shows how I added value to a share that was already potentially self-explanatory:
In the example below, Susan shared Robert’s post on G+. Since I don’t follow Robert, Susan’s share gave me immediate value as the content was interesting to me… but when it comes to resharing, how could I add even more value to Robert’s post and Susan’s share? Simple: I added my own perspective as to why this post has value for me:
Adding your own insights or context does a few things to add value here: One, it provides a reason for your audience to pay attention and click-through to the link or content you found interesting enough to share. Two, it begins to build up your own digital eminence as people begin to understand your views and insights on what interests you. And as a third tangential benefit, adding context and commentary like this surfaces you in Google search results lending even more weight to your personal digital eminence.
Don’t believe me? Need a real world example? Try Google searching on the phrase “digital eminence” and you’ll find that my content is not only one of the top 3 results, but two of the highlighted images are also from my own posts. Results which have come directly from adding value when sharing these posts from myself or by others.
If you want those same kind of results (or better) for yourself start adding your own commentary and context to the content you share. Soon, you’ll find your own name popping up in search results like this too! It really is the single easiest and best way to build your own digital eminence around the topics which interest you… you’ll thank me when a hiring manager does some quick searches and hires you into that new role because YOU show up in the results.