Personal or Professional: Why not both? When it comes to social business, there’s little difference between “social media” and “real life”. Social media has blurred the lines of professional versus personal. Some businesses, like LinkedIn, have attempted to clarify those lines once again by focusing on one side or the other. However, that intended focus…
A missive on the TVD Logo A slight change of gears for today’s post as I shift from talking about social business to briefly talking about my new business: Tualatin Valley Distilling. I wanted to explain an important part of our company’s esthetic choice and its symbolism for us: As you’ve likely noticed, our company…
Know your audience It seems like such simple and straightforward advice, doesn’t it? Knowing who you are talking to isn’t much of a stretch, most of us think we know exactly who we are talking to via social media, but do we really? Your audience may or may not be who you think they are. …
Where do you find the value in social business? It’s a common question, especially in the corporate world where every activity needs to show some tangible value to justify its continuance. But, tying direct value to every action isn’t an easy task. In fact, doing so is likely the most difficult task facing social strategists…
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