Today, the Grammarly blog ran this image as the main bit of a simple post, noting the downside of short form communication: As you may have guessed from the title of my post here, I disagree. But more specifically I believe it is they way we misuse the communication tools available to us for the…
Earlier today one of my dear friends shared this article and tagged me for comment: Facebook Knows Everything About You, And If You Don’t Believe Us Here’s Proof The article details out how UbiSoft’s marketing for their new game inadvertently shows how much Facebook knows about you. This is done via their Digital Shadow site after…
The principles are easy: set the right expectations, then meet or exceed them and your clients will be happy at the least, and become champions for your product and/or company if you’re really awesome. So why do so many companies fail at providing stellar customer service? Because they set expectations to exceed what they are…
Driving behaviour by metrics; a Google Page Rank discussion Or, driving results through defined strategy by encouraging the right behaviours using the right indicators. What happens when you drive behaviour by measuring activity? You get more of that particular activity, regardless of quality. When the activity isn’t as easily measured, then we start looking at…
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