Archive for category Food and Drink

Advertising gone wrong – sexism exemplified

Posted by on Wednesday, 11 December, 2013

Dewars-Baron-commercialI was going to post this week about how Dewar’s completely screwed up their latest ad with some appalling sexism. But it seems the larger whiskies community really beat me to the punch, and with far more effect! So, instead, I’ll just touch on the problem and highlight some of the better blog articles posted as well as the results:

Fred Minnick’s post went viral in our small community of whisky geeks on Twitter and Facebook, and was even picked up by some larger media houses while the Whiskylassie also had some very choice words. Quoted from her Facebook page post:

Whiskylassie:
Honestly I am not a feminist, when I saw this today I gasped!
Jumping the grenade, definition (urban dictionary) – to swoop in and remove the fat ugly chick.
Dewar’s latest campaign called Meet the Baron uses “the grenade” in this ad. A large blond is led away and in the end the Swedish bikini models are the reward.
When Dewar’s was questioned by someone on twitter their reply was: the blond is the villain…
THIS IS WRONG on every level.
Please sign, share this petition. The only way this type of horrible sexists advertisement will end is if we say so. Thanks  (link to petition redacted)

Yup, you read that right. The Dewar’s ad spot used the sexist trope of an overweight and homely looking woman to play the role of the undesirable from whom the Baron as wingman saves his drinking pal. For even better explanations and discussions on this I implore you to read Fred’s post above, as well as Media Bistro’s….

Media Bistro even picked up Fred’s post and then Business Insider reported the same…. all of which lent pressure against Dewar’s whom actually responded to Media Bistro and simultaneously pulled the ad spot. While Dewar’s response was quite tepid at best, pulling the ad was absolutely the right thing to do.

dewars_removed

I just hope all this kerfuffle sends them back to their drawing boards to re-imagine what a proper and respectful campaign should look like. If they need help remembering, I may just have to point them to the recent Chivas Regal spot that won my heart for doing it right: The measure of a man:
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The measure of a man

Posted by on Thursday, 10 October, 2013

Chivas Regal has been running this commercial the past few days. Normally I’d tune it out or fast-forward the dvr to skip all commercials, but this one in particular caught my attention; not because it’s a whiskey, but because of how the words at the beginning were strung together hinting at a lesson or twist at the end.

This commercial really spoke to me at the end, as I’ve discovered the same truth while dining around Portland where the bartenders and wait staff are awesome. Like my work in social business, humanism is a quality that stands out in a place where it is sadly lacking. Are you unsure of someone’s quality as a person? Invite them out for lunch or drinks; watch how they treat the staff, and soon you’ll have your answer. Well done, Chivas Regal, for airing a commercial that forgoes sex and focuses on quality of the message.

Take a look, and you’ll see what I mean:

 

 

Big Bottom Whiskey review and photos

Posted by on Wednesday, 28 November, 2012

I just posted a review of Big Bottom Whiskey’s Zinfandel Finish Bourbon and warehouse series single cask verticals over on the 3 Drunken Celt’s site. If you enjoy bourbon, or whiskeys in general, go check it out…

You’ll also see that I added four images to that post; rather than share the whole gallery over there, I thought I may just share out the rest of the images here on my personal site. These were shot off the cuff with an intent for use with the review, not as fine art images, but if you enjoy any of these and think I should add one to my portfolio, let me know! I adore the feedback!