On being a social business One of the biggest misconceptions I come across on a daily basis is the idea that being social on a professional level means always talking about the company or selling the product to further the business. Being a social business doesn’t mean just talking about the business. In fact, in…
I’ve written on this topic before and in multiple spaces. I first touched on the idea back in January 2011 with this post over on the Notes from Rational Support blog: On Personal Digital Eminence. In that post I set for a simple call to action for “both IBMers and the public alike: Get out…
Practical steps for getting started in Social Business One of the biggest pain points I hear when talking about social business is that there’s no clear steps for getting started. People aren’t sure of that first step to take to get them on the right path, and that’s understandable: people want to do the right…
We’ve all seen it: the Facebook post purporting that onions cure every illness, or that asking your friends to make changes on the network will keep your posts private and invisible to all the “baddies” out there. By this point I’m sure we know that’s all hogwash, but every day there are more and more…
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