Content Strategy vs Content Strategy Content strategy is a vital part of any business, and it involves planning for the creation, delivery, and governance of useful, usable, and effective content about a particular topic or set of topics. There are two main areas that businesses focus on when it comes to content strategy, namely marketing…
AI in Customer Success: 5 Key Guidelines General Guidance First and foremost, it’s important to understand that AI (generative or otherwise) is not magic, it is not a panacea, a cure all to fix every ill, and it won’t take anyone’s job wholesale. AI does not create a system; it helps scale existing systems and…
Redefining Customer Success Customer success is a critical asset to organizations across the business landscape, and is finally broadly recognized as such in the recent decade. As the subscription model has gained traction and spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. If…
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