A Knowledge Manager Elevator Pitch As a Knowledge Manager, it can be challenging to explain our role to others. But, we know that knowledge retention is the key to organizational and company success. So, who better to wield that power than the knowledge manager, the alchemist of the information age? The Pitch “We are artists…
Content Strategy vs Content Strategy Content strategy is a vital part of any business, and it involves planning for the creation, delivery, and governance of useful, usable, and effective content about a particular topic or set of topics. There are two main areas that businesses focus on when it comes to content strategy, namely marketing…
Today I had the privilege of moderating one of 6 roundtable sessions Hosted by the KCS® Academy as part of the larger Consortium for Service Innovation. My focus was on Refreshing, rebooting, or restarting a KCS® (Knowledge-Centered Services) program as I’ve had experience in all three spaces (with the addition of launching, of course). Since…
Driving behaviour by metrics; a Google Page Rank discussion Or, driving results through defined strategy by encouraging the right behaviours using the right indicators. What happens when you drive behaviour by measuring activity? You get more of that particular activity, regardless of quality. When the activity isn’t as easily measured, then we start looking at…
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