Today, the Grammarly blog ran this image as the main bit of a simple post, noting the downside of short form communication: As you may have guessed from the title of my post here, I disagree. But more specifically I believe it is they way we misuse the communication tools available to us for the…
Earlier today one of my dear friends shared this article and tagged me for comment: Facebook Knows Everything About You, And If You Don’t Believe Us Here’s Proof The article details out how UbiSoft’s marketing for their new game inadvertently shows how much Facebook knows about you. This is done via their Digital Shadow site after…
Driving behaviour by metrics; a Google Page Rank discussion Or, driving results through defined strategy by encouraging the right behaviours using the right indicators. What happens when you drive behaviour by measuring activity? You get more of that particular activity, regardless of quality. When the activity isn’t as easily measured, then we start looking at…
Personal or Professional: Why not both? When it comes to social business, there’s little difference between “social media” and “real life”. Social media has blurred the lines of professional versus personal. Some businesses, like LinkedIn, have attempted to clarify those lines once again by focusing on one side or the other. However, that intended focus…
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