Information is currency; Privacy doesn’t exist
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Information is currency; Privacy doesn’t exist

Earlier today one of my dear friends shared this article and tagged me for comment: Facebook Knows Everything About You, And If You Don’t Believe Us Here’s Proof The article details out how UbiSoft’s marketing for their new game inadvertently shows how much Facebook knows about you. This is done via their Digital Shadow site after…

Driving behaviour by metrics; a Google Page Rank discussion

Driving behaviour by metrics; a Google Page Rank discussion

Driving behaviour by metrics; a Google Page Rank discussion Or, driving results through defined strategy by encouraging the right behaviours using the right indicators. What happens when you drive behaviour by measuring activity? You get more of that particular activity, regardless of quality. When the activity isn’t as easily measured, then we start looking at…