content marketing – The Wayward Celt

Your blog posts suck and no one is reading them

October 30, 2013October 30, 2013 by Jason O'Donnell

Jason O'Donnell

. Now that you've read my post about why you should be blogging, I expect you now have a blog setup and have published a first post to share your knowledge and expertise and are now wondering why no one read it..... ok, I don't REALLY expect that, but I…

Deeper content automation via Feedly and IFTTT.com

July 10, 2013July 11, 2013 by Jason O'Donnell

Jason O'Donnell

If you recall my previous post on using ifttt.com and BufferApp to automate and time shift twitter posts, as well as my post on auto-emailing yourself Snopes.com articles, you'll know I'm a big fan of ifttt.com and all it can do to help you automate content posting thereby reducing administrative…

My top 5 strengths; Or, how this was a completely different post until I went to write it

January 17, 2013April 23, 2013 by Jason O'Donnell

Jason O'Donnell

Command and control attitudes and strategies don't help protect you or you company. Instead they produce pain and frustration between your employees and clients, often to the point of causing them to simply give up and abandon the very task in which you want them to engage. Case in point:…

Membership drives versus organic growth

January 11, 2013April 23, 2013 by Jason O'Donnell

Jason O'Donnell

You've seen these kinds of calls before: "Help me get to 1000 likes" or "Only 20 away from 2k followers, help me get there!"... As I am sure you can guess, I have no real love for these, and I have a sense you don't either. In fact I'm certain…