That got your attention, didn’t it? Last month I called 2013 the Year of Influence and shared Brian Solis’ interview of Klout founder/CEO Joe Fernandez where they spoke about the future of Klout as a tool for influence measurement. Contrary to the title of this current post, I still believe 2013 will be the year…
In 2012 you’ve likely heard me talk about thought leadership and digital eminence, both of which are components of influence. You’ve also heard me talk about Klout before, and how I didn’t think it was up to the job as a tool for influence measurement, but that it was the least objectionable tool out there…
My colleague Kelly Smith (@kellypuffs) and I were having a bit of a chat about social business, as we do nearly every day. In the course of that conversation I said: “SOCIAL only works where there is a human element. Not just a warm body, but a warm body that embraces humanism.” Immediately I saw…
Hashtagging is a great tool for connecting otherwise unconnected conversations. Use of hashtags helped grow support for revolutions and funding for planned parenthood. But not all uses of hashtags are so lofty in their intent; some are simply used for amusement (#ISeeWhatYouDidThere), and others to sell products in obvious advertising campaigns (#ad). Simply said, hashtags…
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