Know your audience It seems like such simple and straightforward advice, doesn’t it? Knowing who you are talking to isn’t much of a stretch, most of us think we know exactly who we are talking to via social media, but do we really? Your audience may or may not be who you think they are. …
Where do you find the value in social business? It’s a common question, especially in the corporate world where every activity needs to show some tangible value to justify its continuance. But, tying direct value to every action isn’t an easy task. In fact, doing so is likely the most difficult task facing social strategists…
“How do we get employees engaged in social business?” That is one of the top questions I am asked directly inside and outside of my present company. While the strategic and logistic answers to this question can be rather complex, it is also based in simplicity: stop talking about it, just start doing it. When…
. I posted in September, 2012 about Building a better business: Hiring ducks and eagles for the right jobs. In that post, I explored the personal experience and positive results of team hiring practices that focused on finding the right person for the right job. The net conclusion of that post being: “Hire to your needs,…
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