The principles are easy: set the right expectations, then meet or exceed them and your clients will be happy at the least, and become champions for your product and/or company if you’re really awesome. So why do so many companies fail at providing stellar customer service? Because they set expectations to exceed what they are…
Driving behaviour by metrics; a Google Page Rank discussion Or, driving results through defined strategy by encouraging the right behaviours using the right indicators. What happens when you drive behaviour by measuring activity? You get more of that particular activity, regardless of quality. When the activity isn’t as easily measured, then we start looking at…
Personal or Professional: Why not both? When it comes to social business, there’s little difference between “social media” and “real life”. Social media has blurred the lines of professional versus personal. Some businesses, like LinkedIn, have attempted to clarify those lines once again by focusing on one side or the other. However, that intended focus…
A missive on the TVD Logo A slight change of gears for today’s post as I shift from talking about social business to briefly talking about my new business: Tualatin Valley Distilling. I wanted to explain an important part of our company’s esthetic choice and its symbolism for us: As you’ve likely noticed, our company…
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