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The Wayward Celt

The Wayward Celt

AcdntlPoet's take on the matters at hand

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The Wayward Celt
The Wayward Celt
AcdntlPoet's take on the matters at hand
Of social business and sand castles
Social Business | Work

Of social business and sand castles

ByJason O'Donnell March 13, 2014May 12, 2023

 Where do you find the value in social business? It’s a common question, especially in the corporate world where every activity needs to show some tangible value to justify its continuance. But, tying direct value to every action isn’t an easy task. In fact, doing so is likely the most difficult task facing social strategists…

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Social Business | Work

On the value of thought leadership

ByJason O'Donnell June 23, 2011February 25, 2023

It is no secret that anyone working in the social business world struggles daily with how to measure value and return on their investment (ROI) in the space. If we can figure out how to effectively measure our work and translate it into monetary value, we’re golden. Come up with a nice easy formula in…

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