Diminishing Returns: On Judicious Hashtagging

Diminishing Returns: On Judicious Hashtagging

Hashtagging is a great tool for connecting otherwise unconnected conversations. Use of hashtags helped grow support for revolutions and funding for planned parenthood. But not all uses of hashtags are so lofty in their intent; some are simply used for amusement (#ISeeWhatYouDidThere), and others to sell products in obvious advertising campaigns (#ad). Simply said, hashtags…

Best Practices

Best Practices

Another in an on-going series of social business insights. Having worked in social business for quite some time now, I’ve made my fair share of mistakes, missteps, and outright fails. Luckily for you, that also means I’ve learned a few things along the way as well. As it stands, I typically figure if I’ve learned…