… have a look up my sleeves into some of my “secrets” to managing social channels: The general consensus in the social business world is that heavy automation is a bad thing, that all channels should have their own content tailored to that audience. While that is excellent advice (which I’ve recommended time and time…
Command & Control You’ve likely heard of the show if you’re not already a devoted fan of it or its spin-off this season: Top Shot and Top Guns. Both shows are hosted by the three-time-Survivor-contestant and television actor Colby Donaldson. Both Jean and I have become fans of both the shows and Colby as a…
Why you should care about online activity tracking My friend, Augustine von Freiburg, recently put out a call over on G+ asking to “Convince me that I should care that [insert name of all-powerful social network here] is tracking me.” The conversation continued for a bit noting that the likely only real issue is that…
It is no secret that anyone working in the social business world struggles daily with how to measure value and return on their investment (ROI) in the space. If we can figure out how to effectively measure our work and translate it into monetary value, we’re golden. Come up with a nice easy formula in…
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