roi – The Wayward Celt

Of social business and sand castles

March 13, 2014 by Jason O'Donnell

Jason O'Donnell

Where do you find the value in social business? It's a common question, especially in the corporate world where every activity needs to show some tangible value to justify its continuance. But, tying direct value to every action isn't an easy task. In fact, doing so is likely the most…

Influence is irrelevant

January 9, 2013April 23, 2013 by Jason O'Donnell

Jason O'Donnell

That got your attention, didn't it? Last month I called 2013 the Year of Influence and shared Brian Solis' interview of Klout founder/CEO Joe Fernandez where they spoke about the future of Klout as a tool for influence measurement. Contrary to the title of this current post, I still believe…

On the value of thought leadership

June 23, 2011June 23, 2011 by Jason O'Donnell

Jason O'Donnell

It is no secret that anyone working in the social business world struggles daily with how to measure value and return on their investment (ROI) in the space. If we can figure out how to effectively measure our work and translate it into monetary value, we're golden. Come up with…

Musings on social business ROI for support…

May 16, 2011May 18, 2011 by Jason O'Donnell

Jason O'Donnell

Having troubles providing ROI for your social business efforts in a client support context? Yeah, you're not alone. As support workers, we deal with intangibles every day. It is actually a big part of how we solve problems at times; using that support intuition and gut feelings which come from…