Driving behaviour by metrics; a Google Page Rank discussion

Driving behaviour by metrics; a Google Page Rank discussion

Driving behaviour by metrics; a Google Page Rank discussion Or, driving results through defined strategy by encouraging the right behaviours using the right indicators. What happens when you drive behaviour by measuring activity? You get more of that particular activity, regardless of quality. When the activity isn’t as easily measured, then we start looking at…

A practitioner’s perspective on putting the SOCIAL back in social business
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A practitioner’s perspective on putting the SOCIAL back in social business

My colleague Kelly Smith (@kellypuffs) and I were having a bit of a chat about social business, as we do nearly every day. In the course of that conversation I said: “SOCIAL only works where there is a human element. Not just a warm body, but a warm body that embraces humanism.” Immediately I saw…