measurement – The Wayward Celt

Driving behaviour by metrics; a Google Page Rank discussion

April 9, 2014 by Jason O'Donnell

Jason O'Donnell

Or, driving results through defined strategy by encouraging the right behaviours using the right indicators. What happens when you drive behaviour by measuring activity? You get more of that particular activity, regardless of quality. When the activity isn't as easily measured, then we start looking at indicators that can be…

Influence is irrelevant

January 9, 2013April 23, 2013 by Jason O'Donnell

Jason O'Donnell

That got your attention, didn't it? Last month I called 2013 the Year of Influence and shared Brian Solis' interview of Klout founder/CEO Joe Fernandez where they spoke about the future of Klout as a tool for influence measurement. Contrary to the title of this current post, I still believe…

2013: The Year of Influence

December 20, 2012April 23, 2013 by Jason O'Donnell

Jason O'Donnell

In 2012 you've likely heard me talk about thought leadership and digital eminence, both of which are components of influence. You've also heard me talk about Klout before, and how I didn't think it was up to the job as a tool for influence measurement, but that it was the…

Musings on social business ROI for support…

May 16, 2011May 18, 2011 by Jason O'Donnell

Jason O'Donnell

Having troubles providing ROI for your social business efforts in a client support context? Yeah, you're not alone. As support workers, we deal with intangibles every day. It is actually a big part of how we solve problems at times; using that support intuition and gut feelings which come from…