Personal or Professional: Why not both? When it comes to social business, there’s little difference between “social media” and “real life”. Social media has blurred the lines of professional versus personal. Some businesses, like LinkedIn, have attempted to clarify those lines once again by focusing on one side or the other. However, that intended focus…
Sentiment analysis is dead, long live sentiment analysis Article authored in collaboration with Kelly Smith, @kellypuffs Ok, we’re being provocative here (but when are we not?) Perhaps sentiment analysis is not dead, but it will be if we forget one of the basic tenets of social business: it’s all about the people, the human side…
Recently a friend shared out this article titled “Facebook and Twitter: the art of unfriending or unfollowing people” A captivating title to be sure, and one that did its job: it got me to click into it and read. For the most part, I agree with the article’s basic premise: social media has changed how…
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