Driving behaviour by metrics; a Google Page Rank discussion Or, driving results through defined strategy by encouraging the right behaviours using the right indicators. What happens when you drive behaviour by measuring activity? You get more of that particular activity, regardless of quality. When the activity isn’t as easily measured, then we start looking at…
“How do we get employees engaged in social business?” That is one of the top questions I am asked directly inside and outside of my present company. While the strategic and logistic answers to this question can be rather complex, it is also based in simplicity: stop talking about it, just start doing it. When…
Back in March of this year, one of my IBM colleagues, LJ Banks, posted to her blog outlining how to use rel=author tags on blogs to optimize content ownership. I recall running through the steps back then and connecting my own blog using the steps she outlined. I’d thought I did it right, and the…
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