Why Engaging on LinkedIn Matters When I was a social business program manager working to drive individual digital eminence for my teams, I often heard them say that they don’t see the point of liking, commenting, or posting on social platforms like Twitter, Facebook, or even LinkedIn. And I understand that perspective. However, for professional…
“How do we get employees engaged in social business?” That is one of the top questions I am asked directly inside and outside of my present company. While the strategic and logistic answers to this question can be rather complex, it is also based in simplicity: stop talking about it, just start doing it. When…
Recently, as happens when politics become a hot topic in the social spaces, a dear and close friend was struggling with some questions around unfriending and social media: wondering out loud why expression of opinion would lead to unfriending, and if so then why was the person on their friends list in the first place. …
Barriers to social participation and how I moved past them What keeps you from participating in social business? For me, I was able to identify three things that initially kept me away, or at least kept me playing in very safe but now exactly visible ways: I feared saying the wrong thing: While my…
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