Where do you find the value in social business? It’s a common question, especially in the corporate world where every activity needs to show some tangible value to justify its continuance. But, tying direct value to every action isn’t an easy task. In fact, doing so is likely the most difficult task facing social strategists…
“How do we get employees engaged in social business?” That is one of the top questions I am asked directly inside and outside of my present company. While the strategic and logistic answers to this question can be rather complex, it is also based in simplicity: stop talking about it, just start doing it. When…
Two tenets for a successful social business program Ownership, and focus of vision. Those are the two recurring themes I’ve seen these past few years which are necessary to run a successful social business program; both of these will be your guiding light moving forward with any social business strategies or activities. First up is…
A business ethos that transcends industry I was recently listening to a podcast via Bet On You in which my friend Ted Pappas was interviewed about Big Bottom Whiskey and what inspired him to start the business. In this 45 minute conversation (it’s an interview but has a deep conversational tone that Ted cultivates well), he…
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