Driving behaviour by metrics; a Google Page Rank discussion

Driving behaviour by metrics; a Google Page Rank discussion

Driving behaviour by metrics; a Google Page Rank discussion Or, driving results through defined strategy by encouraging the right behaviours using the right indicators. What happens when you drive behaviour by measuring activity? You get more of that particular activity, regardless of quality. When the activity isn’t as easily measured, then we start looking at…

Why you should care about online activity tracking

Why you should care about online activity tracking

Why you should care about online activity tracking My friend, Augustine von Freiburg, recently put out a call over on G+ asking to “Convince me that I should care that [insert name of all-powerful social network here] is tracking me.” The conversation continued for a bit noting that the likely only real issue is that…