Driving behaviour by metrics; a Google Page Rank discussion Or, driving results through defined strategy by encouraging the right behaviours using the right indicators. What happens when you drive behaviour by measuring activity? You get more of that particular activity, regardless of quality. When the activity isn’t as easily measured, then we start looking at…
Back in March of this year, one of my IBM colleagues, LJ Banks, posted to her blog outlining how to use rel=author tags on blogs to optimize content ownership. I recall running through the steps back then and connecting my own blog using the steps she outlined. I’d thought I did it right, and the…
Why you should care about online activity tracking My friend, Augustine von Freiburg, recently put out a call over on G+ asking to “Convince me that I should care that [insert name of all-powerful social network here] is tracking me.” The conversation continued for a bit noting that the likely only real issue is that…
The past week has seen an amazing buzz surrounding Google+ as serious competition for social networking tools. Most people seem to be comparing it to Facebook for some reason. Personally, I think that is rather short sighted. G+ is not really a direct competitor to Facebook nor Twitter. Rather, G+ fills a gap which exists…
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