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Gamification is great, until it destroys us

January 28, 2014 by Jason O'Donnell
Jason O'Donnell
Or:  "On the ethical use of gamification." Gamification is the use of game theory in practical application to drive real world activities and behaviours. One of the most simple examples of this is the rewarding of badges on websites where users are encouraged to participate. This may be a television…
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Community as a key to success; or, there’s Too Many Secrets

January 22, 2014January 22, 2014 by Jason O'Donnell
Jason O'Donnell
One of the keys to long-term success is the involvement in community. You've likely heard me say that the only value in knowledge is not in applied knowledge but rather in shared knowledge. While applied knowledge of course has some value, it is in the sharing of knowledge where real…
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Sentiment analysis is dead, long live sentiment analysis

January 9, 2014January 9, 2014 by Jason O'Donnell
Jason O'Donnell
Article authored in collaboration with Kelly Smith, @kellypuffs Ok, we're being provocative here (but when are we not?) Perhaps sentiment analysis is not dead, but it will be if we forget one of the basic tenets of social business: it's all about the people, the human side of social. One…
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