Gamification is great, until it destroys us Or: “On the ethical use of gamification.” Gamification is the use of game theory in practical application to drive real world activities and behaviours. One of the most simple examples of this is the rewarding of badges on websites where users are encouraged to participate. This may be…
One of the keys to long-term success is the involvement in community. You’ve likely heard me say that the only value in knowledge is not in applied knowledge but rather in shared knowledge. While applied knowledge of course has some value, it is in the sharing of knowledge where real and long-term impact value is…
Sentiment analysis is dead, long live sentiment analysis Article authored in collaboration with Kelly Smith, @kellypuffs Ok, we’re being provocative here (but when are we not?) Perhaps sentiment analysis is not dead, but it will be if we forget one of the basic tenets of social business: it’s all about the people, the human side…
You must be logged in to post a comment.