Posts Tagged whiskey

A missive on the TVD Logo

Posted by on Wednesday, 26 March, 2014

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A slight change of gears for today’s post as I shift from talking about social business to briefly talking about my new business: Tualatin Valley Distilling. I wanted to explain an important part of our company’s esthetic choice and its symbolism for us:

As you’ve likely noticed, our company logo is a design inspired by both Frank Lloyd Wright and Charles Rennie Mackintosh. Both my business partner, Corey, and I have a predilection towards these architects/designers and their distinct panoply of work. We wanted to replicate the craftsman ethos within our design as a touchstone for our own company’s guiding principles. Also taking inspiration from Compass Box Whisky’s capability for what we call neo-vintage and classically timeless design, we gave that guidance to our brilliant designer, Gary Chelak, who came up with what you see today.

I say brilliant, because Gary incorporated a depth and breadth of thought into the design that reveals itself slowly and intentionally, in layers of complexity and simplicity balanced to what we consider the perfect effect.

On the surface, the logo is a stylized stained glass version of a stalk of barley in the craftsman genre. However, a deeper look shows additional elements nodding to even more significance.

The idea behind the specific elements from top to bottom show the beginnings of the process in which we use barley as the main ingredient of our flagship whiskey, with the color differentiations denoting the grain’s growth, malting, and drying/smoking process. Moving down, we see the two green-blue-ish diamonds signifying the stalk of the barley as well as the water (greener was our design choice over blue) and process used to brew the barley and release the sugars necessary for the next two diamonds to do their job: the yeast. This is the yellow diamonds of yeast which eat the sugars during the fermentation process and in turn produce the alcohol in the mash we then run through the distillation process to the final element of the design; the rosette as the final product.

The design was done with specific intent to use motion drawing the eye from top to bottom, adding color & shape as refinement, to produce the ultimate element at the end as the complete distilling process: A timeless story within a deceivingly simple company logo. We hope you like it even more, now that you know the thought process and story behind the design and some of the driving ideals of our company.

 

Big Bottom Whiskey review and photos

Posted by on Wednesday, 28 November, 2012

I just posted a review of Big Bottom Whiskey’s Zinfandel Finish Bourbon and warehouse series single cask verticals over on the 3 Drunken Celt’s site. If you enjoy bourbon, or whiskeys in general, go check it out…

You’ll also see that I added four images to that post; rather than share the whole gallery over there, I thought I may just share out the rest of the images here on my personal site. These were shot off the cuff with an intent for use with the review, not as fine art images, but if you enjoy any of these and think I should add one to my portfolio, let me know! I adore the feedback!

Been a bit focused recently…

Posted by on Monday, 13 June, 2011

… on whiskies related endeavours.  You can read about my recent and continued experience with aging my own whiskey here.  Not only that, but I am also working on another interesting project which may keep me just as focused on whiskies for a while.

As part of the 3DC, we’re continually searching for opportunities and getting crazy ideas in our heads. This year has been no different as we follow down paths of thought in an exploratory realm, determine that something isn’t feasible, then adjust and move on. But I’ll tell you now, if we can nail down some requirements and specs, then get funding, we may actually have a mobile 3DC app on the market. I’m not going to tell you what we intend to do with it, as it is still in early EARLY stages of requirements gathering… but if we can pull it off, it is going to be brilliant.

Then again, I’m also investigating other realms of the whiskies world. Who knows what, if anything, will come of this all…. but I’ll tell ya, I’m having a great time learning about all aspects of the world beyond the consumer level!

Until then, you’ll have to be content with my blog posts over on the 3DC site with aging my own whiskey and other random whiskies related topics as we come across them. If you’re dying for even MORE whiskies related content, you can also check out the 3DC’s “Whiskies News & Reviews Daily” over on paper.li: http://bit.ly/k3XNbj It is a GREAT way to stay abreast of all the cool things going on in the world of whiskies!