Posts Tagged top content

My top performing posts in 2013

Posted by on Thursday, 5 December, 2013

waywardcelttop_spots .

Coming up on the end of the year I’ve started reviewing my business results and impact to submit for my day job. Since so much of my work overlaps with my blog posts and activities in the social spaces I figured I could look into the results I’ve seen from blogging this past year and perhaps find a bit of business intelligence from some basic analysis. Just taking a brief look over some of the data, I think I’ve found some great takeaways gleaned from some additional back-end metrics as well…

To that end,  here’s a quick recap of my top 10 most viewed posts in 2013 (note that not all of them were actually published in 2013, but rather just the most viewed this year):

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The etiquette of retweet requests (how to improve your reach)

Finding a Facebook page’s RSS feed

The fear of saying the wrong thing

YouTube and RSS: Building a feed link

Best Practices

2013: The Year of Influence

Blogging 101 for Subject Matter Experts

A discussion on barriers to social participation

Improve your personal digital eminence by adding value

Do influencers deserve to be paid?

 

So, what are some of my takeaways from this data?

  • Firstly, I can surmise from the top post that people are still focused on retweet numbers to drive ‘reach’ and are looking for ways to ask others to help them. By reach, I really just mean visibility and basic potential for engagement. From my bounce rate metrics on that post I can also surmise that most people didn’t find what they were looking for (ie. an easy answer to improving reach).
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  • Secondly, I have consistently seen my YouTube RSS and Facebook RSS feed posts performing well week over week. This tells me I should likely look at more technically focused posts to balance my concept and theory posts around social business. Striking a balance with logistics and thought leadership.
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  • Of course, some of those conceptual posts also seem to be doing relatively well. The ones which really took off look to be around getting started and how-to, with one outlier (“Do influencers deserve to be paid”) which performed well as a result of connecting the content with a related article and engaging with that article’s author. A good lesson to be learned in that one: networking with other authors and driving conversations around topics which they are passionate about will improve the performance of your own related posts.
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Next week I plan to take a look at my UNDER performing posts and highlight some potentially valuable content which you likely have missed.

 

Looking back at 2012

Posted by on Monday, 31 December, 2012

The Rider
Looking back on my Goals for 2012… I’ve realized I accomplished more than I expected, though far less than desired. Unlike years prior, however, the bits I did accomplish were the larger of the sorts, and not the easiest low-hanging fruit tackled just to cross it off the list.

You’ll note in my previous post on my 2012 goals that I categorized into 3 sections: Fiscal, Self improvement, and Home improvement. Oddly enough, this past year was heaviest on achievements in the fiscal category, likely due to the nature of the economy. Rather than recap that list one-by one, though, I’d like to quickly highlight what I consider my top achievements:

  • We paid off one of our two Visa cards completely, leaving only one credit card carrying any balance.
  • We paid off my motorcycle and obtained the pink slip.
  • We refinanced the house to drop 3 percent on our rate.
  • I took a 6 day motorcycle ride to Mt.Rushmore and visited with my sister Kally.
  • The one goal I am really proud of, however: I Investigated, built, and began selling my photography via my on-line portfolio.

While I have no aspirations to become a professional photographer (like I had back in my school days), I am very proud to have set this goal of selling my photography and to have seen it through to completion within a single year. I’d set this goal with the intent of pushing myself forward with the hobby, to give me focus and direction. I’ll admit to surprising myself when I realized I’d actually accomplished the goal well within the time frame I’d set thinking it was slightly aggressive.

Of course, one of my other major goals was to publish a blog post here once a week for the entire year. Happily, with the exception of last week, I achieved that goal as well. Looking back on my blog through prior years, I can only come to the conclusion that this goal of posting once per week has really helped me focus and create content that is more valuable than what prior years have generated. That in mind, I expect the coming year to see this same goal in effect.

Now, no 2012 “looking back” post would be complete without a list, so here are my all-time Top 10 posts based on views to-date:

Post Title:
My first photo prints since high school, an Mpix review
The etiquette of retweet requests (and how to improve your reach)
Best Practices
YouTube and RSS: Building a feed link
Email is dead to me
2013: The Year of Influence
To be provocative, or to be safe? Thoughts on managing digital personas
Building a better business: Hiring ducks and eagles for the right jobs
A Moo review- Moo.com
WaywardCelt Photography: The official launch

   

Since top-posts lists are often self-perpetuating (highlighting the top posts ensures they will continue to receive views and remain in the top lists), I’d also like to highlight some of the under-performing posts which you may have missed and which I think deserve a bit more visibility…

Why all the fuss over stolen LinkedIn passwords:
Working Outside the Inbox- A presentation
Fear of DOING
The art of unfriending- humanism in social media
YOU are a community manager
Take an afternoon shower
Social media- The invisible cost of ownership
Command & Control
Brain dump: Lessons learned co-hosting a biweekly call for 3 years
Own your content, claim your authorship
A practitioner’s perspective on putting the SOCIAL back in social business
The ethical treatment of data
Protect yourselves, stay vigilant
Flow, cadence, rhythm, frequency…
Reducing meetings and influencing people…
Automating cross-channel posting of social content…
Diminishing Returns: On Judicious Hashtagging
On personal digital eminence, an aside
The social stewardship of sharing

             

Thank you all for hanging in there and growing with me over 2012. Here’s to a wonderful 2013; may this be your year to outshine all prior years, to exceed your dreams and expectations and make your mark on the world like never before!

And stay tuned… I’m sure a 2013 goals post is soon to come 😉