Today I had the privilege of moderating one of 6 roundtable sessions Hosted by the KCS® Academy as part of the larger Consortium for Service Innovation. My focus was on Refreshing, rebooting, or restarting a KCS® (Knowledge-Centered Services) program as I’ve had experience in all three spaces (with the addition of launching, of course). Since…
Driving behaviour by metrics; a Google Page Rank discussion Or, driving results through defined strategy by encouraging the right behaviours using the right indicators. What happens when you drive behaviour by measuring activity? You get more of that particular activity, regardless of quality. When the activity isn’t as easily measured, then we start looking at…
Two tenets for a successful social business program Ownership, and focus of vision. Those are the two recurring themes I’ve seen these past few years which are necessary to run a successful social business program; both of these will be your guiding light moving forward with any social business strategies or activities. First up is…
In which Pete Wright invited me to The Naked Marketers podcast to jaw flap about social business strategies, Klout, building your brand, thought leadership, and various other tangents. What resulted was a wonderful conversation between three very passionate people with great insights into the world of social business from varying perspectives: The Naked Marketers is…
You must be logged in to post a comment.