strategy – The Wayward Celt

Driving behaviour by metrics; a Google Page Rank discussion

April 9, 2014 by Jason O'Donnell

Jason O'Donnell

Or, driving results through defined strategy by encouraging the right behaviours using the right indicators. What happens when you drive behaviour by measuring activity? You get more of that particular activity, regardless of quality. When the activity isn't as easily measured, then we start looking at indicators that can be…

Two tenets for a successful social business program

February 13, 2014February 13, 2014 by Jason O'Donnell

Jason O'Donnell

Ownership, and focus of vision. Those are the two recurring themes I've seen these past few years which are necessary to run a successful social business program; both of these will be your guiding light moving forward with any social business strategies or activities. First up is the idea of…

The Naked Marketers, Ep 62: Jason O’Donnell talks smart social strategy

July 18, 2012April 23, 2013 by Jason O'Donnell

Jason O'Donnell

In which Pete Wright invited me to The Naked Marketers podcast to jaw flap about social business strategies, Klout, building your brand, thought leadership, and various other tangents. What resulted was a wonderful conversation between three very passionate people with great insights into the world of social business from varying…