Personal or Professional: Why not both?

When it comes to social business, there's little difference between "social media" and "real life". Social media has blurred the lines of professional versus personal. Some businesses, like LinkedIn, have attempted to clarify those lines once again by focusing on one side or the other. However, that intended focus isn't…

Know your audience

It seems like such simple and straightforward advice, doesn't it? Knowing who you are talking to isn't much of a stretch, most of us think we know exactly who we are talking to via social media, but do we really? Your audience may or may not be who you think…
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