Posts Tagged social business

Don’t blame the tools

Posted by on Thursday, 1 May, 2014

Today, the Grammarly blog ran this image as the main bit of a simple post, noting the downside of short form communication:

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image credit via Grammarly at: http://www.grammarly.com/blog/2014/the-real-problem-with-texting/ 

As you may have guessed from the title of my post here, I disagree. But more specifically I believe it is they way we misuse the communication tools available to us for the wrong conversations. This hearkens back to one of my earlier posts on my business blog “Notes from Rational Support” during our drive to work outside the inbox: Using the right tools for the right conversations

In that post I outline how using open and transparent communication tools like blogs, wikis, and forums to collaborate on ideas before transitioning them into actionable work can be a wonderful method for building an efficient workforce. More importantly, however, is that using the right tools for the right conversations aide with improving communication all around.

Use the tools you do have available to consciously move those conversations away from short-form, email, or closed systems to the more open and transparent mediums and you’ll see your communication improve in an almost passive manner. Make use of forums and wikis and blogs to collaborate and drive your work forward, use texts for simple quick updates/questions, and of course pick up the phone and call someone when the conversation requires that deeper connection and free-flowing discussion.

Texting isn’t the issue with failed communication. The issue is using texts for the wrong conversations and not moving those conversation to the right medium when texting begins to cause confusion.

Information is currency; Privacy doesn’t exist

Posted by on Wednesday, 23 April, 2014

IMG_1955Earlier today one of my dear friends shared this article and tagged me for comment: Facebook Knows Everything About You, And If You Don’t Believe Us Here’s Proof

The article details out how UbiSoft’s marketing for their new game inadvertently shows how much Facebook knows about you. This is done via their Digital Shadow site after asking you to connect to it via Facebook authentication in which you grant access to your data as housed in the social network. The article paints a F.U.D. based theme (fear uncertainty, and doubt) around an individual’s privacy and how they may want to change their settings within Facebook to tighten things down.

Here’s the thing, though: there is no privacy on the internet. Security settings and custom privacy tweaks are speed bumps at best, and theater at worst. Like a glass window next to your home’s front door, any motivated attacker can bypass these settings with some small effort. While the addition of privacy settings are indeed necessary and effective to avoid the most common of breaches, they have also worked to the larger cultures disadvantage by allowing us to be a bit more complacent and reliant upon tools to do the job of privacy control. The best privacy control you have is the ability to choose what information you share.

Be careful, though. What you share may initially seem innocuous and irrelevant to most security or privacy concerns, but as the article above and the site referenced, there are things that can be inferred and connected across the data you share to build a view of your life which you may not have intended to be visible. Simple things like your location when combined with a job title can tell me a fair estimate of income as well as likelihood of work schedules and how valuable your digital life may be. The site does a good job of holding up a mirror to anyone sharing via Facebook and how that information can be connected to build a larger, perhaps unintended picture.

What does this really mean for you, as a participant on social media channels? It means you need to make informed choices. Understand that information is a form of currency used to trade for access to these sites and deeper connections to your networks of people. In my case, I trade quite a bit of information to maintain my connections with you while also working to build domain expertise in my career as a social business strategist. I make very specific choices about how open and transparent I am with what I share via any social channel, knowing that information is at best only obscured by my privacy settings and likely will be seen by many more people I’d not intended or expected. (Oddly, it is one of the lessons I’ve learned from blogging for so long now: you may be writing for one audience, but there’s likely other audiences reading and connecting… pay attention to them as well, as there may be wonderful opportunity for growth when you identify those unknown audiences).

We can’t trust companies to maintain our privacy for us. We need to take personal responsibility for our own information, what and how we share. While this may seem like a call to lock down your profiles, it isn’t. Rather, it is a call to become more informed and to begin thinking before we share and making the choice to use our information to pay for access or connection instead of just assuming it all comes for free. There’s a cost to social interaction, and what we are willing to pay will likely differ for every individual. Knowing that cost is the first step before paying the toll by sharing your information.

 

Driving behaviour by metrics; a Google Page Rank discussion

Posted by on Wednesday, 9 April, 2014

pagerankishOr, driving results through defined strategy by encouraging the right behaviours using the right indicators.

What happens when you drive behaviour by measuring activity? You get more of that particular activity, regardless of quality. When the activity isn’t as easily measured, then we start looking at indicators that can be measured, and that is where the slippery slope of metrics driven behaviour begins.

Take, for example, your website’s rank on Google search results. Using that single metric as a driving mechanism for success initially looks good and easy to quantify: is your site ranked in the first few slots on a google search result? If so, you’re likely focused on  the higher the rank, the better…. except, driving behaviour based on this rankling leads to poor practices and even worse behaviour. In order to obtain solid rankings, there were many different ways you could game the system (some less than scrupulous SEO “experts” have tons of tricks to cumulatively work together) to ensure a high spot without having to do the hard work to reach that space organically. Thankfully Google is implementing changes that reward the right thing and remove the ability to actually game the system through simple tricks.

The maniacal focus on being on the front page is what comes from poorly focused, metrics driven activity. Rather, the front page/first spot should be seen as an indicator, a result from doing the right thing. Using behaviours to drive metrics instead of the reverse is the first step to having the right focus on the right things. The common adage is “you get what you measure”, and truly it is in this case as well. The right thing, in these cases is creating quality content and engaged conversation. “SEO has changed. It’s no longer just about getting all of your meta data aligned and your site content optimized, but also about getting your customers involved in the conversation.

So, what’s the solution in this example using Google search ranking as a success metric? The answer is both simple and difficult: Measure and report on the behaviours you want to encourage. Only use search rankings as indicators that those behaviours are showing benefit. What does that mean though? Specifically, it would require measurement of content quality and more complex metrics to be developed in order to identify, in quantifiable methods, the activities associated with generating quality content and quality conversation. But, people are like electricity and water: all three follow the path of least resistance. In this case, that path is taking the easy way out by just looking at your google rank as a single easy metric to show success. But, like I noted above, Google is indeed doing things to reward those who are doing the right thing: both Google Authorship and GooglePlus provide deep benefit without much additional work (assuming you have content flowing already, these simple provide better connection to you and more robust results, they don’t make your content better).

If you’re still focused on page rank, you will soon find your metrics obsolete. With the proliferation of mobile devices and a shift to both smartphone and tablet computing, Google Now will be the driving force in benefits to site owners. We’ve already seen page rank plummet in relevance over the past 3 years as Google shifts their strategy to align more with organic search. Google Now is the future of a dying page rank. As a site owner or content creator, we are all best off paying attention to the future and building the right metrics to drive the right behaviours here and Now.

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image credit:  Some rights reserved by Gauravonomics