Best efforts as a best practice

Social Business permeates our daily lives now. You can't ignore it. Whether it is a FourSquare check-in, Yelp review, or Facebook/Twitter/Google+ post, if you are playing online you can't avoid the fact that businesses are engaged. There are countless examples of how businesses have done the right thing or the…

On being a social business

One of the biggest misconceptions I come across on a daily basis is the idea that being social on a professional level means always talking about the company or selling the product to further the business. Being a social business doesn't mean just talking about the business. In fact, in…