Posts Tagged engagement

Stop talking, start doing.

Posted by on Thursday, 6 March, 2014

IMG_0562“How do we get employees engaged in social business?”

That is one of the top questions I am asked directly inside and outside of my present company. While the strategic and logistic answers to this question can be rather complex, it is also based in simplicity: stop talking about it, just start doing it.

When it comes to social business engagement, there comes a time when, as strategists, we talk about it all far too much and don’t follow up with any action… and when individual contributors need to stop just listening and start learning while doing. Enablement sessions, slide decks, conference calls, and email threads won’t get us any closer to being socially engaged. So, instead of talking about what we need to do, we need to just start doing it. Leading by example is the first step in driving this kind of organizational change.

Sounds easy, doesn’t it? Oddly enough, it is. Now, don’t get me wrong, it also takes quite a bit of work, but ultimately getting started and continuing is easy enough. There is no social channel out there that is so complex that you can’t learn it in an afternoon and master it within a week of using it once daily. Even GooglePlus, the most lamented and derided social channel out there takes relatively little effort to understand and maybe an afternoon of reading blog posts to master.

Now, I’m not urging you to get started here. I am telling you this is a necessity to survive. This isn’t just a nice to have anymore; this is the new way of business. As a company, you need to be engaged and involved in dialog with your customers. As individuals we need to be visible, professionally, to stand out and build our careers. I’m sure you’ve noticed the change in tone this blog has taken over the past few years, moving from a personal journal to more of a professional platform; I can assure you this has directly and positively impacted my own career in social business to great effect.

I’ve spoken before on some of the fears that keep people from engaging in social business. Rather than re-addressing those, I’ll put forth this Call to Action, this simple challenge to help you become more social:

  • Create your own GooglePlus account.
  • Circle me.
  • Say hello.
  • Begin sharing like you would on Facebook (interesting articles, opinion/commentary).
  • Circle more of your friends and colleagues as you find them and as they join.

If you take the above steps, I will promise you this: I will engage with you and help you master G+ within a week, you will begin to have more engaged conversations, and your network will continue to grow organically after that week. All of this will result in helping you become more confident and at ease with being active within the social business atmosphere.

But why GooglePlus, I hear you ask? Many people see G+ as a ghost town, an empty social channel where only Googlers are talking to themselves. Well, if we assume that is the case, then what better place to take those first steps where no one will be around to see you falter? You can post to your heart’s content without fear of saying the wrongs things since “no one” will really see it….
That’s a misconception, of course, as there is a LOT of activity on G+; so much so that my own streams have as much content shared in them as I see on Facebook now…. Where G+ shines in this case, however, is for new users who may be wary of becoming social in a professional realm, is in the use of circles. With GooglePlus circles you can share content with only select people, thus reducing the chance that something you say may be seen by the “wrong” people. It allows you to ease into social sharing until you’re comfortable enough with posting publicly so your posts can have far greater visibility.

Of course, once you’re comfortable on G+ and start your own blog, you can easily enable your Google Authorship to help increase your blog’s SEO (search engine optimization) and connect your profile with the content you create. It is a beautiful, organic win that will help build your own eminence in the digital spaces as you grow in social business expertise and skills.

A year from now, you’ll look back and be happy you started today. Keep putting it off and you’ll have wished you’d started ten years ago…. Don’t miss this opportunity to begin building your own influence. Culture change through leading by example; that  is how you drive deeper engagement among all levels of your organization.

 

Our complex social connections

Posted by on Wednesday, 6 November, 2013

IMG_1816Recently, as happens when politics become a hot topic in the social spaces, a dear and close friend was struggling with some questions around unfriending and social media: wondering out loud why expression of opinion would lead to unfriending, and if so then why was the person on their friends list in the first place.  What a simple question that has a long and complex answer, if any answer at all. I’d like to try to tackle this from a high level, conceptual view and hopefully translate that into something usable….

You may have noticed that when I am blogging about work related items, I primarily use the phrase “social business”, but when talking about the tools or channels used I say “social media”. I don’t use the two phrases interchangeably, because they have very different implications, some of which are germane to this post: specifically that it shows a basis of intent. Social business as a phrase implies how we go about utilizing the social media tools to further our business goals or solve business problems. Social media, on the other hand, is the venue in which we apply our social business actions. Note, that neither of these two phrases have I implied any human connection.

That human connection is where things get fuzzy, fast. Not because it doesn’t exist in social business, but rather because it does. Human interaction throughout our social media channels comes with deep complexities because we all use these channels for differing purposes. I don’t mean wide-breadth differences either, I mean those subtle differences that are nearly imperceptible. THOSE are the bits that get fuzzy and sticky and cause discomfort at times. Some people use social media to keep in contact with only family, some with friends and family, others go wider and include co-workers, and even wider yet some will add just about anyone to their networks. Our individual criteria for who we add to any given network changes fluidly between persons and channels causing the complexity of existing criteria to grow exponentially. This difference in criteria undermines some of the basic social contracts we all agree to when adding someone to our networks: we sub-consciously assume the same criteria was used by both parties when that is likely never the case. Add on to this complexity of criteria the differences between face to face interactions and online social interaction, and the differences between people are multiplied yet again. All of this is rolled up into a single word: friends, a word which contains subtle complexities of such a wide berth that the word itself means different things for every person who uses it.

There is also a safety of false anonymity provided by our computer screens and text bases communication, just as there is also a false intimacy that plays counterpoint. Both of which vary slightly (or at times greatly) from connection to connection. Just like in real life, every relationship is different. Social media channels, however, amplify and extend these differences and provide deeper visibility beyond what real life interactions would normally show. Physical life is far more transitory in visible interactions, whereas social media posts and comments have a far longer shelf life and greater visibility. Many things we learn about each other online would never come to light in our face to face interactions. This is becoming more problematic as we see these interactions conflicting with our assumptions of intimacy and connections both online and off. This seems to be especially true during election cycles and immediately following human induced tragedies.

Today we are in a paradigm shift of information; the ramifications of which touch every part of our lives regardless of where we consume that information. And therein lies another cultural shift we are encountering: Online and in face interactions are more commonly coming into conflict based on amounts of information available. Our old concepts and definitions of friends are being quickly outdated by virtue of access to information combined with our own ideological views and our abilities to reconcile the two when they disagree. This demands a deeper level of critical thinking in a world which is becoming more polarized as these views are stated in sound bites and reactionary fashions.

While all relationships are fluid and in constant change, social media has added a passive permanence which has never existed in society previously. Prior to internet interactions and friending/following, relationships that weren’t nurtured and actively maintained would wither and fade, commonly called “losing touch” or “drifting apart”. Now, however, the passiveness of relationship maintenance on-line has given an unprecedented and over-inflated sense of deeper or sustained relationships when those same persons offline wouldn’t necessarily ever be in contact again. This is also a wonderful part of social media tools in that we are able to maintain more relationships at longer distances and intervals of direct communication, but we need to recognize that the social contracts are different; friends on Facebook or followers on Twitter don’t equate to offline friends in an assumed way. GooglePlus has tried to capture the complexities of relationships in this manner with their implementation of Circles to categorize the people in your network and tailor your content shares to only specific circles, but G+ also still misses the fluidity of relationships and how people can easily and quickly shift from one level of intimacy to another. The manual curation for those shifts falls to the user, and no one has time for that level of manual maintenance, even assuming they have the focus and ability to accurately identify exactly when and how those shifts occur.

With this ever-changing landscape of shared information and passive-permanent connections making it easier for us all to become and remain connected to larger networks of people than ever in history, it is even more critical to maintain a thoughtful focus in our interactions. The polarization of dogmas and ideologies means we need to make the extra effort to think critically about what we say online along with how we say it, as the ramifications of what once would have been off-handed remarks to a single friend can now have a much more broad reach and impact than our experiences have taught us up to now. Adding intent to our interactions, not just reactive response will help us all navigate the shifting currents and tides of social engagement.

 

Barriers to social participation and how I moved past them

Posted by on Wednesday, 4 September, 2013

barrier_ahead

What keeps you from participating in social business? For me, I was able to identify three things that initially kept me away, or at least kept me playing in very safe but now exactly visible ways:

 

  • I feared saying the wrong thing: While my recent post on the topic covered this from a wider perspective, I had to come to terms with the fact that I might say the wrong thing (and often have) but that’s okay, so long as I accept and own my mistakes. Once I took that ownership and confidence in my words, I no longer feared saying the wrong thing, and embraced my voice.
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  • I have privacy concerns: Like most people, I like my privacy. I also recognized, however, that I would need to give up some of that privacy to become more effective at my job. After all, to build a reputation, you need to be identifiable. You’ll note my post on this topic from last week, which noted a few ways to maintain your privacy while still being active. Those are tips I’ve learned over the past two decades playing online and in the past 5 years working in social business. At this point you may find it laughable that as much as I share, I still consider myself a very private person. You can indeed playing in social business without giving up your sense of privacy.
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  • I saw it as just another thing to do for my job: While social business is indeed additive in nature as the point is to provide value to benefit the rest of your business model, it isn’t just another check box to say I did my job. More importantly, as an individual I stopped seeing it as another task to complete and began seeing a benefit from sharing my expertise with others: suddenly I became seen as an expert in my field, both within my company and more importantly in the public realms. Why is this so important? It can mean the difference between a stagnant job or a vibrant career. I also posted about this back in June as I outlined how to use social media to help you stand out as an expert in your domain of knowledge. The future is now, and social is one of your keys to landing that next job.
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Those were my top barriers which kept me dragging my feet for a bit… and while I am sure they are shared with a number of you all as well, I also know they aren’t the only barriers to becoming active in social business. So this is where I put the call out to you for some discussion: What is YOUR barrier? What keeps you from sharing your expertise with others via social media? I’m especially curious for those of you in companies who are encouraging the behaviour but are still hesitant.

 

image credit: (cc) Some rights reserved by andyarthur