The measure of a man

This entry was posted by on Thursday, 10 October, 2013 at

Chivas Regal has been running this commercial the past few days. Normally I’d tune it out or fast-forward the dvr to skip all commercials, but this one in particular caught my attention; not because it’s a whiskey, but because of how the words at the beginning were strung together hinting at a lesson or twist at the end.

This commercial really spoke to me at the end, as I’ve discovered the same truth while dining around Portland where the bartenders and wait staff are awesome. Like my work in social business, humanism is a quality that stands out in a place where it is sadly lacking. Are you unsure of someone’s quality as a person? Invite them out for lunch or drinks; watch how they treat the staff, and soon you’ll have your answer. Well done, Chivas Regal, for airing a commercial that forgoes sex and focuses on quality of the message.

Take a look, and you’ll see what I mean:

 

 

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  1. Advertising gone wrong – sexism exemplified @ The Wayward Celt