Content Strategy vs Content Strategy
|

Content Strategy vs Content Strategy

Content Strategy vs Content Strategy Content strategy is a vital part of any business, and it involves planning for the creation, delivery, and governance of useful, usable, and effective content about a particular topic or set of topics. There are two main areas that businesses focus on when it comes to content strategy, namely marketing…

But WHY should I be active on LinkedIn???
|

But WHY should I be active on LinkedIn???

Why Engaging on LinkedIn Matters When I was a social business program manager working to drive individual digital eminence for my teams, I often heard them say that they don’t see the point of liking, commenting, or posting on social platforms like Twitter, Facebook, or even LinkedIn. And I understand that perspective. However, for professional…