Archive for July, 2013

My embedded portfolio

Posted by on Thursday, 25 July, 2013

I’ve been updating my portfolio on photo.waywardcelt.com periodically. Every time I do so, a notice goes out to both the WaywardCelt Photography Facebook page as well as my Acdntlpoet.Tumblr.com account. I also tend to manually post to my GooglePlus account and tag for other photographers to see and comment. But, I rarely post any of my portfolio work here, instead using this blog to discuss social business topics and to share photos which generally don’t make it to the portfolio at all.

That said, today I am going to embed my entire portfolio gallery below as a way to let you easily peruse (yes, I’m using peruse correctly here) every shot I’ve added over the past year. Remember, if you find an image you like, my portfolio is set up with a shopping cart to allow you to buy a print and even to have it framed as well. I also have digital downloads and a varied number of other fun products you may find interesting and worthwhile (I’m still contemplating a huge wall cling for our pantry using the copper still or corks image).  With that, I hope you enjoy the shots below!

Do influencers deserve to be paid?

Posted by on Wednesday, 17 July, 2013

IMG_0562Today’s blog post came about from a post which my friend Chris Lavender pointed out to me via twitter earlier today. In that article the author, Danny Brown, lays out his argument for why influencers should get paid for a brand’s use of their influence. He goes on to detail how a brand can ensure they are getting their money’s worth by using a tool/service called InNetwork to filter your audience to the core, right influencers for the brand’s goals.

The meta-headache I get from talking about blogging as an influencer and getting paid for it while hocking a brand’s tool/service notwithstanding, I actually agree with Danny Brown: influencers who actively promote your product by your request should indeed be compensated for their time and effort for all the reasons he lists. But, do influencers working on their own ‘deserve’ to be compensated or rewarded? No. Full stop. Would it be nice to reward an influencer for posting something about your product or service? Absolutely, but they don’t deserve to be compensated for something you’d not requested.

I’ve been lucky enough to have taken the easy route on this topic, though. Neither this blog nor the 3DrunkenCelts.com blog have ever been approached to publish any promoted post of any sort, so the ethical question about hocking for someone else has never been directly tested. The closest I’ve come is to receiving a Klout perk after which I wrote and published this post, and I also a flask from Angel’s Envy Bourbon as a thank you for a review I published long prior in that same year. A nice gesture to be sure, but nothing I “deserved”.

Now, call it paid or rewarded, I wouldn’t mind seeing influencers reap some benefit from their effort…. but I don’t believe they can do so without consequence. Any influential blogger or internet star runs the very likely risk of being seen as a shill and losing the trust of their audience if they were to take compensation in exchange for a promoted post or other marketing focused mention. As Danny notes in his article, trust is far more difficult to regain once lost, and is that loss worth the gains you’ll see from a simple promoted post? I doubt it.

So, go ahead and find those influencers, even go as far as to filter down to the right ones for your brand and see if any of them have been blogging about you. If you find them and you like what they’ve been saying, go ahead and send them a thank you of some sort, but don’t expect them to immediately turn around and begin shilling for you because you rewarded their prior efforts and compensating for future efforts is not something to be taken lightly.

Deeper content automation via Feedly and IFTTT.com

Posted by on Wednesday, 10 July, 2013

ifttt-feedly-tumblrIf you recall my previous post on using ifttt.com and BufferApp to automate and time shift twitter posts, as well as my post on auto-emailing yourself Snopes.com articles, you’ll know I’m a big fan of ifttt.com and all it can do to help you automate content posting thereby reducing administrative overhead.

Today’s post is no different. You see, ifttt.com recently added Feedly as a channel to their ever-growing lineup. The inclusion of Feedly has opened a world of potential to users of BufferApp, HootSuite, and Tumblr. Why these three, specifically? All three sites allow you the advantage of queueing your posts for publishing at a later time. This allows an administrator/curator to throttle the content flow to the right cadence for their audience and avoid the potential of flooding the readers with too much.

But that functionality was already available in those channels before Feedly was added, so why am I excited with this new addition… especially when there was already an RSS channel available as a trigger? Simple: the Feedly triggers will pull in not only new posts from single sources, but new posts from entire categories or tags containing multiple sources. In effect this allows for a single ifttt.com recipe to pull in content from a wide swatch of RSS feeds and send the content to the channel of your choice. The potential here is actually quite exciting, as I can now more efficiently curate larger amounts of content from across the web and queue it up back-to-back for publication on a schedule I create and control. Plus, this also allows me to control the sources in the categories/tags without having to adjust/disable/delete a recipe.

Rather than stepping you through the recipe creation, I’ve shared one of the recipes which will take an article from Feedly and send it to your Tumblr queue for publishing later: https://ifttt.com/recipes/103637

This will allow you to either directly reuse this recipe for your own needs, or at least look at it to see how simple the process really is, and how much time it can save you. While there are indeed limits to what you can trigger on and the actions you can take, the potential of ifttt.com is near limitless, especially for automating content feeds in a smart fashion. If you are in social business or content marketing, you owe it to yourself to check this out and see how you can use it to help make your own life easier as well. Remember, this automation is only intended to ease some pain of manual post creation. It doesn’t take the place of actual social engagement; rather it helps you focus on the right things to do and not spend time on the logistics of doing it.